About Woody
I've made a good living operating on the intersection between code and business for most of my adult life. I've built software as a founder, through joint ventures, and for market leading companies as a lead engineer.
My focus has been on entrepreneurial rapid application development, often within the WordPress ecosystem. I approach projects from an impact perspective, and start from first principles.
Having built and sold 20+ of my own software products, I now help other founders achieve their growth goals, (either impact or revenues).
I do so through engineering as a service, advisory positions, and coaching.
- $1.5m+ WordPress and Software products sold
- 15+y building products as founder, lead engineer
- 5+ Successful Joint Ventures
- Exit to Automattic
- 3y Tenure at Automattic
- Specialites:
Services
Growth Focused WordPress Plugins
Many software products can get a high ROI from a presence in the WordPress ecosystem. I take care of this for you alongside your existing business; delivering the highest of quality engineering, effectively distributed to support your growth goals.
- Add channels to your funnel
- Further satisfy your existing users
- New revenue streams
- SEO benefits
Microsites as a Service
The most stand-out way I've found to use engineering to market is to create Microsites. This martech trick is a discrete way to reap SEO and funnel benefits which can capitalise on trends, or be very evergreen.
- Full service, from ideation to delivery
- Brand-aware, on-point design
- Diversify your funnel
- Low-input SEO value cropping
Joint Ventures (WordPress or Web Apps)
You've got an audience, and I am a specialist at rapidly building real-world usable tools. Together we can satisfy your audience and share the profit.
- All-inclusive engineering
- Veteran product builder
- Can work well with Rapid Development turnarounds
- Profit-share means no cost to you, only upside
Advisory support for Software or WordPress Start-ups
Entrepreneurship can be a rocky journey. I'm keen to support others bold enough to take that journey. I offer pragmatic support and advice, helping you weather the storms and build on your wins.
- Equity Advisory
- Mentorship
- Coaching
How can I help?
Think there might be some win-win way we can help each other? I'd love to hear what you're working on and connect:
Drop me a message
